BSClaunch Research: An In-depth overview about FITN

KEY METRICS

  • Category: M2E, FitFi, SocialFi, Web3
  • Ticker: $FITN
  • Blockchain Network: BNB Chain
  • Token Supply: 250,000,000 tokens
  • Project Valuation: 2,500,000 USD
  • Initial Token Circulation: 44,500,000 Tokens
  • Initial Market Cap: 100,000 USD
  • Total Raise Target: 200,000 USD

A. INTRODUCTION

1. PROJECT OVERVIEW

FITN is the leading Exercise-to-Earn web3 lifestyle app on the blockchain with both GameFi and SocialFi elements. FITN is built on the BNB chain.

Their goal is to bring an unparalleled fitness solution which helps improve public health in general as well as offer our investors and users various sustainable opportunities to earn with the Exercise-to-Earn concept.

Different from the M2E concept, E2E allows users to do exercise in general such as walking, jogging, skipping, running, playing sport, cycling or even workout to keep fit and make profit simultaneously.

2. GO-TO-MARKET STRATEGY

They understand that the most important thing of a blockchain game product in general and an NFT game/fitfi project in particular is a large and sustainable community. So their marketing activities are all about attracting and maintaining the excitement of the community.

In addition to having activities such as running paid ads, booking PR articles, and shilling in the communities of backers and media partners to attract members, they always have activities to maintain the excitement of the community such as airdrops, minigames, whitelists, most active members, ambassadors… Furthermore, they focus on communication and cooperation with many KOLs and traditional lifestyle apps to promote the project. They partner with local KOLs and communities to promote FITN’s local groups including Vietnam, Bangladesh, India and Indonesia. They’re still opening more local communities in the near future. Besides, releasing FITN on Apple store and CH Play is also a big turn for their team to reach the target number of unique users quickly and lower maximum user acquisition cost (CAC). They also aim to convert web2 users to web3 users with the app when users only need to register their email to create an account then connect a wallet inside the app, and they have trial assets (shoes and bicycle) to play FITN freely in 7 days. This free-to-play mechanism will attract a lot of users initially.

With their previous experience in operating traditional games and gamefi projects, they believe they understand well and can attract more users to the FITN ecosystem.

B. PRODUCT DETAILS

1. PRODUCT VIABILITY

FITN’s USPs:

+ A wide range of E2E modes, including jogging, running, cycling, even workout and yoga/mediation, etc., with assorted challenges and minigames.

+ Users can have NFTs customized by themselves and display them in their AR Rooms.

+ SocialFi elements (invite friends, clubs, trainer clubs with scholarship, etc.) allow users to connect and exercise together.

+ Health stats are closely tracked by online tools and reports are sent to users’ email every month.

+ Free-to-play mechanism for users to experience the play modes instantly in 7 days of trial.

2. TECHNOLOGY

FITN is built on the BNB chain with a large number of users and low gas fee. BNB chain has strong communities and currently is the biggest network on blockchain. Their team also has close connections with the BNB team in Vietnam and other partners in the BNB chain’s circle.

3. PRODUCT DIVE

Step 1: Download and install the FITN App Google CH Play

Step 2: Register for a FITN account using email

Step 3: Create a new Wallet or import your own Wallet

Step 4: Transfer BNB into your in-app wallet

Step 5: Buy/rent NFTs on FITN’s marketplace or use FITN trial shoes/bicycle (in 7 days)

4. PROJECT ROADMAP

5. REVENUE STREAMS

C. TOKEN ECONOMY

1. TOKEN UTILITIES

Earning mechanism

2. FUNDRAISING STATUS

Public Sale

Target Fundraised: 200,000 USD

Price: 0.01 USD

Lock-up: 25% TGE, 1 month cliff, linear vesting over 4 months

3. USE OF FUNDS

  • Reward for $FITN token holder
  • Liquidity pool => staking to receive reward
  • Incentive for leaderboard/challenges
  • Ecosystem development
  • Profit sharing pool => voting in DAO governance

4. TOKEN DISTRIBUTION

5. TOKEN RELEASE SCHEDULE

D. BACKGROUND

1. TEAM

General Information

Detail Information

CEO: Johnny Tri

  • Background: 8 years of experience in digital marketing
  • Owning 2 retail brands in the fitness industry and fashion industry
  • Crypto space: Market Research, B2B marketing, product management, and digital marketing activities using SEO, SMO, PPC, link building, Google Analytics, and other advanced web ranking applications for project

CMO: Hai Le (Harry)

  • Background: 5 years of experience in advertising, branding and digital marketing. Working with big global and local brands such as Suntory Pepsico, Yomost, TPBank,….
  • Crypto space: Hai has joined the blockchain industry since 2021 in terms of a Marketing solution provider for various blockchain projects including both defi and gamefi.

Creative director: Bella

  • Background: 10 years of experience in digital marketing, advertising and brand communication at global agencies. Successfully built and launched global brands in Vietnam in communication and digital marketing categories such as Pepsi, Unilever, Unicharm, FrieslandCampina,… Won multiple creative and marketing awards in Vietnam and Southeast Asia.
  • Crypto space: Khanh is a newbie in the blockchain industry but she’s totally confident with her experience in traditional industries.

Community Manager: Kenny

  • Background: Bachelor of Business Administration from University of British Columbia Sauder School of Business. Specialized in global digital marketing, cross-culture marketing and social media marketing strategy
  • Crypto space: Joined the blockchain industry and worked with over 10 crypto companies since 2018. Currently focus on planning, coordination, and implementation of all marketing activities and community events for FITN

Business & Marketing Advisor: Sunny Nguyen

  • Background: Sunny achieved a Master’s degree in International Marketing Management at Coventry University in the UK. Sunny worked as a Marketing Consultant and Business Development Manager at the biggest corporations in Vietnam like Vingroup and Viettel. Besides, she also took the role of a Marketing Manager at a leading tech startup named Open Commerce Group. Until now, she is Co-founder and Chief Marketing Officer (CMO) of Xantus JSC — a blockchain company focusing on gamefi, defi and ventures. She is also a Marketing Teacher at FPT Polytechnic. Growth hacking, multimedia and creativity are her strong suits.
  • Crypto space: Sunny has joined the blockchain industry since 2017 starting with being an investor and then a builder and incubator/advisor, so she assures she has vast knowledge in this field. Sunny is former Co-founder & CMO of Step Hero, Co-founder & CMO of Mones. Besides, she is also the Marketing advisor and incubator for several promising NFT gaming projects at the present such as Animverse, Hunterverse, and Oneto11…
  • Art Director: https://www.linkedin.com/in/khanh-l%C3%AA-909429225/
  • CMO: https://www.linkedin.com/in/hoang-hai-le-33a40a155

2. PARTNERSHIP

Project Partners

  • Kommunitas Lauchpad
  • Infinity Lauchpad
  • BSCLauch

Marketing Services Partners

KOLs and famous communities globally:100 KOL

Key Opinion Leaders

Unicorn Ventures

ABOUT FITN

FITN is the leading Exercise-to-Earn web3 lifestyle app on the blockchain with both GameFi and SocialFi elements. FITN is built on the BNB chain.

FITN’s goal is to bring an unparalleled fitness solution which helps improve public health in general as well as offer our investors and users various sustainable opportunities to earn with the Exercise-to-Earn concept.

Follow FITN on:
🌐
Website | 🔉 Twitter | 💬 Telegram | 🎮 Discord

About BSClaunch

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