BSClaunch Research: An In-depth overview about SolChicks

Key Metrics

  • Ticker: CHICKS
  • Blockchain Network: Solana
  • Token Supply: 10 billion CHICKS
  • Initial Token Circulation (excluding liquidity): 190 million CHICKS
  • Project Valuation (Initial Fully Diluted): 500 million USD
  • Initial Market Cap: 9.5 million USD
  • Total Raise: $22 million
  • Platform Raise: 150,000 USD — Public Sale

A. INTRODUCTION

1. PROJECT OVERVIEW

SolChicks is an epic adventure play-to-earn (P2E) game built on the Solana blockchain. The SolChicks team is creating a MMORPG / MOBA game with real and proven entertainment value (i.e. global success of franchises like DOTA, LoL, and Diablo) with a long term vision and an aggressive roadmap.

Axie Infinity and other play-to-earn games have seen phenomenal growth in recent months but their addressable market size can be constrained due to a lack of actual entertainment value. None of these games has successfully tapped the Korea, China, and US markets by making a game that is both fun and profitable. The first company to market this formula successfully will be able to secure a significant first-mover advantage. Relative to the size of the traditional gaming market, the P2E market is likely to be significantly larger given the economic incentives.

SolChicks is developed by a top-notch team from blue-chip business and gaming backgrounds that have a proven track record of building and scaling quickly. Their demo is already live and they are well positioned to be a dominant force in the crypto gaming space over the coming months.

2. GO-TO-MARKET STRATEGY

Solchicks’ social media marketing strategy is based on driving active and tangible engagement across our core platforms:

  • Discord: we have gradually shifted our focus to more user engagement than just adding member counts. Strategies include collaborations (e.g Mad Ape Tournament (80k members)), competitions on a daily/weekly basis (e.g. a game where you have to tell the backstory of your SolChick, or a Scavenger hunt where you have to look for the words in a wallet’s passphrase) and a dedicated team of 16 people responsible for moderating conversations within the overall community. We are currently at 83K members and aim to have 100k members by end of 2021
  • Twitter: this medium boosts our visibility as a blue-chip company and provides us with connections to investors, advisors and B2B partnerships. We plan to continue tweeting 10 times a day, targeting a 10+% WoW growth rate of our followers. Several of our outreach campaigns have been giveaways, interactions and tagging of other leading NFT/blockchain gaming “authorities”, Meme and beef competitions etc. We are currently at 92K followers and target to have 120k followers by end of 2021
  • Telegram: the majority of large coin investors use Telegram for engagement. We hit 70k members in less than 5 weeks and we plan to reach 100k members before our coin launch. We target to have 120k users by end of 2021
  • Other social media platforms: we have allocated up to $500 budget per week to spend on upvotes to drive as much traffic as possible to other platforms such as Instagram, TikTok and Youtube. These outlets currently play a more marginal role in our social media strategy but we do have plans to increase user engagement and followership via collaborations and sponsorships

In terms of influencer marketing, one of the marketing campaigns we are elaborating is a separate collection of SolChicks NFTs where we create custom unique designs of SolChick inspired by influencers and celebrities — the current collection of 50 is to be called MetaSolchicks. These NFTs could be claimed by the influencers if they tweet a picture of their custom NFT, or the community if they can make a tweet that would make the influencer reply to them. The NFTs would be tradable in different marketplaces once they’re claimed.

In addition, our ongoing gleam campaign is providing users the opportunity to register for a pre-sale whitelist spot for the IDO of our $CHICKS tokens. So far, 43k+ actions have been taken and 6k+ unique users have registered.

B. PRODUCT DETAILS

1. PRODUCT VIABILITY

  • First to market, game alpha release in Q1 of 2022
  • 3D real-time battle system, akin to games with proven entertainment value like League of Legends/Diablo/Dota 2
  • Therefore can penetrate traditional gaming markets rather than solely P2E gamers
  • Built on Solana rather than Ethereum, so higher transaction speeds, and lower fees

2. TECHNOLOGY

SolChicks is built on the Solana blockchain because of its extremely low fees and lightning-fast transaction speeds. This makes Solana the perfect ecosystem for building and scaling a play-to-earn games like ours.

3. PRODUCT ROADMAP

ACCOMPLISHED MILESTONES UP TO DATE

RELEASE ROADMAP

4. PRODUCT DIVE

Bond and Train SolChicks

Building a strong relationship with your SolChick through bonding and winning PvP battles will earn your SolChick experience points (EXP). Once you have maxed out the EXP gauge for your level, your SolChick will level up. With each level-up, your SolChick will gain new abilities and you can improve their existing traits. They will also gain stat points which you can allocate to certain attributes such as Stamina, Strength, Dexterity, and Intelligence to boost their performance in battles and grant them the ability to use certain spells and items.

PVP

Test your skills and find out who has the mightiest SolChick in the battleground. PvP battle is an essential element of the game where your SolChick is pitted against another in a “battle royale“ style skirmish. Players can opt to play solo or in teams and will be matched with an opponent of a similar level and skill. Players will attempt to navigate the arena and out-maneuver the others in real-time combat. Climb the leaderboards and showcase your strength to players from all over the Solana universe!

Raid

Only the battle-hardened Grandmaster SolChicks can participate in raids, which uses similar battle mechanics and interface to PvP fights but are instead PvE boss battles designed with experienced players in mind. As such, they will definitely not be a walk in the park with unique boss mechanics that will promise to be a challenge to even the most seasoned players. Partner with other Grandmasters and engage in co-op raid battles against intergalactic threats! Great spoils await those who triumph but it will not be an easy task. Be sure to choose your team wisely!

Raids will be released periodically but are only available for a limited time during which the players can challenge themselves against the mighty SolFox and be awarded rare achievements and prizes. All players who participate will earn EXP points based on their contribution.

5. REVENUE STREAMS

  • SolCoin in-game currency purchases

C. TOKEN ECONOMY

1. TOKEN UTILITIES

  • Governance surrounding balance changes, new features and quests.
  • Required as a breeding fee to mint new SolChicks from a pair of SolChicks

2. FUNDRAISING STATUS

Seed Sale

Fundraised: 4,000,000 USD

Price: 0.015 USD

Lock-up: 5% unlock at TGE; 180 day cliff; 15 month linear vest (21 months total)

Private Round A Sale

Fundraised: 6,000,000 USD

Price: 0.03 USD

Lock-up: 10% unlock at TGE; 90 day cliff; 12 month linear vest (15 months total)

Private Round B Sale

Fundraised: 8,000,000 USD

Price: 0.04 USD

Lock-up: 10% unlock at TGE; 90 day cliff; 12 month linear vest (15 months total)

Public Sale

Fundraised: 4,000,000 USD

Price: 0.05 USD

Lock-up: 25% unlock at TGE; 90 day linear vest

3. TOKEN DISTRIBUTION

4. TOKEN RELEASE SCHEDULE

D. BACKGROUND

1. CORE TEAM MEMBERS

WILLIAM (CEO)

An avid gamer, visionary, and crypto-fan. Educated at the Wharton School of Business, the #1 business school in the world, and started his career at McKinsey & Company, the trusted advisor to the world’s most influential businesses.

LEWIS (COO)

Gamer, crypto enthusiast and investor. Previous investment experience at Bain Capital and investment banking at Houlihan Lokey. Lewis is the lead for special projects including the design and launch of the $CHICKS token.

JUN (Game Development/Graphics Lead)

Merging his experiences and passion as a crypto entrepreneur, investor, and avid online gamer. An ex-investment banker with experience at Houlihan Lokey. Jun is the lead for game development and Solchicks NFT design/illustration.

0xPlay Game Development Team

DAVID (Head of Game Development/0xPlay)

RYAN (Design Director/0xPlay)

TONY (Technical Director/0xPlay)

BRIAN (Creative Director /0xPlay)

BEN (Game Design Lead)

Crypto farmer. Schooled at the London School of Economics with experience working in global financial institutions, Ben has had a penchant for game development and blockchain projects since young and spearheads the game design elements of the SolChicks game.

PIETRO (Marketing Lead)

A tech-savvy crypto fan with deep technical know-how of the blockchain. Developed a multi-exchange crypto arb trading bot as a hobby. Also under his belt are several years of management consulting experience at McKinsey & Company.

PAULO (Content Lead)

Gamer, musician, and podcaster. Key passions include anything pasta-related and everything crypto-related. Has previous finance experience at JP Morgan & Chase. Paulo is the lead for Content Creation and Outreach in Social Media, as well as cross-marketing with partnerships and influencers.

DON (Web Development Lead)

Head of web solutions and multimedia production agency, specializing in website and mobile app development and artificial intelligence.

PERRY (Partnerships Lead)

E-gamer girl with a key interest in the emerging blockchain-based gaming industry. Passionate about connecting the mass market with the new.

TOMM (Community Lead)

His goal is to create a better world by working in the future of things. Specialist in marketing and advertising and well-versed in a full suite of graphic design, photo and video editing technology and tools.

2. INVESTORS

  • AU21
  • Blocore
  • Sky Vision Capital
  • AirAngels
  • GD10
  • Metavest Capital
  • Crypto Banter
  • Master Ventures
  • MantraDAO
  • Solar Eco Fund

3. PARTNERSHIPS

  • Solana
  • Grape
  • Chainlink
  • 8Pay
  • Slope
  • OVR
  • Curate
  • Solanart
  • DigitalEyes
  • SolShop
  • Magic Eden
  • Altura
  • Coindesk
  • Brave
  • Exolix
  • Axie Infinity Singapore
  • Mazer Gaming
  • Fearless eSports
  • CoinQuora
  • Blockchain.News
  • The Coin Times
  • Blockchain Gamer
  • DeFi Planet
  • Egamers.io

About SolChicks / SolChicks Socials

SolChicks is the fastest growing play-2-earn game built on the Solana blockchain. In short, the thesis is to recreate (not build from scratch) an MMORPG / MOBA game with real and proven entertainment value (i.e., global success of the Dota / LOL / Diablo franchises) in as short of time as possible.

📈 Pitch Deck: PowerPoint Presentation

📈 BSClaunch Research: An indept overview about SolChicks

Website | Twitter | Telegram | Discord

About BSClaunch / BSClaunch Socials

BSClaunch is a new and promising Binance Smart Chain-based investment platform, which will enable the most innovative projects to raise start-up capital. The platform will give projects a strong foundation to develop and prosper in a decentralized environment, while also giving investors access to exclusive early-stage projects. We empower our community to invest with safety, freedom, and equal opportunity. To learn more about BSClaunch, refer to our documentation portal.

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