BSClaunch Research: An In-depth overview of Anito Legends

9 min readOct 24, 2022

KEY METRICS

Category: GameFi, Web3, Play-to-Earn
Ticker: $LARO
Blockchain Network: BNB Chain
Token Supply: 100,000,000 Tokens
Project Valuation: 30,000,000 USD
Initial Token Circulation: 550,000 Tokens
Initial Market Cap: 75,000 USD
Total Raise: 2,280,000 USD
Platform Raise: 100k of Public Sale on the BSClaunch platform

A. INTRODUCTION

1. PROJECT OVERVIEW

Anito Legends is a multi-platform strategic auto-battler wherein you are tasked to assemble a team of Anitos, customize their equipment and go on an adventure or battle with other players.

Highlight Achievement:

Highly engaging PvE and PvP Autobattler
Project Start: August 2021- Early Access: August 2022
Cross-platform and cloud saving: iOS, Android, PC, Mac
Community Driven:1,600 testers pushed 40 game updates
96% Day 7 player retention even without P2E!

Made by a team of seasoned developers from the Philippines with 20 years of experience in mobile game development (The team have experience since the days of Pocket PC and Palm OS), Anito Legends hooks players with deep strategy and preparation before sending out their team of NFT creatures (called ‘Anitos’ or spirits) to conquer towers (PVE) and battle other players in the arena (PVP).

2. GO-TO-MARKET STRATEGY

Strategic partnership with Playdex, an NFT rental platform
Integration with MetaverseGo, a P2E platform to potentially unlock Telco subscriber base for mass adoption of NFT games
Upcoming video documentary feature by Channel News Asia on the Blockchain industry in the Philippines (YGG and Anito Legends will be highlighted)
PH based KOL network, regional KOL network care of DTC Group (streamers and game reviewers)
Upcoming activations with Blockchain Space once P2E is activated
Upcoming strategic partnerships with Mineski Global’s Blockchain arm (esports and guild activities)
Marketplace: https://marketplace.anitolegends.com/
https://docs.anitolegends.com/community-and-marketing

B. PRODUCT DETAILS

1. PRODUCT VIABILITY

Some key points:

The team is composed of industry veterans in game development with experience dating back to the days of Palm OS and Pocket PC. The team has released 20 games on Android and iOS with close to 60 million downloads in total.
The base product (the game) is already live since August 2022, with more than 1,400 minted NFTs and DAU that increases roughly 10–15% per week, even without P2E. The team is working on launching P2E, the marketplace, and the breeding mechanics after the TGE (before year-end).
Anito Legends are very responsive to their community and have listened to a lot of feedback, releasing 40 game updates taking into account the feedback from over 1,600 beta testers from February 2022 to August 2022
They have crossplay on all major platforms (iOS, Android, PC, and Mac), with cloud save and cross-progression. Being available on 4 different platforms potentially allows us to reach billions of players — The team is better positioned when mass adoption happens in Web3/GameFi.
Anito Lengends are also pre-listed in Coingecko and Coinmarketcap
CoinGecko — https://www.coingecko.com/en/coins/anito-legends
CoinMarketCap — https://coinmarketcap.com/currencies/anito-legends/

2. TECHNOLOGY

Core Product: Early on the implemented cloud saving / cross play technology via Playfab so that players will be able to synchronize and “pick up and play” across four different platforms (iOS, Android, PC, Mac). Integration of Metamask wallet is through WalletConnect. The game is developed on Unity.

Blockchain network: Binance Smart Chain

BSC does offer fast and cheap transactions while maintaining a secure and scalable network at the same time, the network itself is highly centralized.

3. PRODUCT DIVE

Since Anito Legends is a game, players need to purchase a team of three NFT’s to begin playing. A team of 3 assets unlocks the full potential of the game, allowing players to participate in the current game modes, which are Adventure Mode (PvE) and Arena Mode (PVP). A full team of Anitos can fully utilize the play and earn mechanics (launching by November 2022). For breeding / summoning, two Anitos are required.

If you want to know more about Productive of Anito Legend, please via this link and take a Research: docs.anitolegends.com/gameplay/gameplay

4. PROJECT ROADMAP

5. REVENUE STREAMS

NFT Sales — plan to release seasonal NFT’s after their Genesis tier has sold out.

Secondary market sales — Anito team are developing their own marketplace for holders / users to buy and sell their NFTs and they will take a commission from each sale.

In-game sinks — The team have a number of in-game sinks that are needed by the player (cashing out ticket, battlepass, cosmetic items) that they are also charging BUSD (paired with their reward token $GINTO)

Sponsored Content / Ads — intend to make use of non-intrusive ads that give in-game rewards

Token Price — trading of $LARO tokens, increasing utility for players, combating inflation through in-game sinks and burning mechanics

C. TOKEN ECONOMY

1. TOKEN UTILITIES

$LARO is the governance token:
Summoning new Anito NFTs
Special Tower Access
In-house marketplace
Battle pass Purchase
PvP meta governance
.. and more to come
$GINTO is the reward token with an unlimited supply

2. FUNDRAISING STATUS

Seed Sale

Fundraised: 600,000 USD

Price: 0.12 USD

Lock-up: Cliff 1 week start from TGE, First 2 months: 5% unlock, remaining 10% unlock per month

Private Sale

Fundraised: 1,200,000 USD

Price: 0.15 USD

Lock-up: Cliff 1 day start from TGE, First 2 months: 5% unlock, remaining 10% unlock per month

Strategic Sale

Fundraised: 180,000 USD

Price: 0.18 USD

Lock-up: Cliff 2 days start from TGE, First 2 months: 5% unlock, remaining 10% unlock per month

Public Sale

Fundraised: 300,000 USD

Price: 0.30 USD

Lock-up: 25% at TGE, vesting in 3 months

3. USE OF FUNDS

They will use most of the funds to further the development of the project by investing/hiring more developers and an art team to speed up development timelines.

+ Will of courseallocate resources and funds to marketing activities that will lead to promotion and user acquisition

+ Besides, the funds will be used for Marketing activities, liquidity, exchange listings, Salary and bonus, Community building, and Tournament organization.

4. TOKEN DISTRIBUTION

5. TOKEN RELEASE SCHEDULE

D. BACKGROUND

TEAM
General Information

The team is composed of the following individuals, starting off with James Chua as CEO. He has had over 10 years of experience as a mobile game developer having founded Pixelkit Inc and Popsicle Games with co-founder Jed Cruz. Jed is also a faculty member for Multimedia Arts in one of Manila’s top colleges for the past 5 years and serves as the team’s Chief Creative Officer. Erick Garayblas is the COO in charge of overall game design. He is the Game Design Winner in Storm of the World, outshining 250 other participants from other countries. He is also a startup mentor for Ideaspace and Startup Weekend. He has been featured as one of the ‘Mad Men of Mobile’ in a book of the same title. Lastly, Jayvee Fernandez serves as CMO bringing to the table over 15 years of experience in traditional and digital media, starting the blog network for Hinge-Inquirer Publications in the mid 2000’s and leading the digital transformation efforts for The Manila Bulletin from 2013 to 2021. He is also the founder of 8List.PH under the PR and marketing agency Stratworks / ID8. He has been organizing influencers since the days of Web 2.0 since 2007.

Justin is the Lead Developer with over 10 years of experience in game development. He co-founded Choo-Choo Apps with Erick Garayblas and has worked in tandem with him in various projects before joining the Anito Legends team. Justin also has a B2 certification in German. James Honda Jr. is our lead artist. He started out as a 2D/3D artist intern for several months before joining the team full-time, for the past 2 years. He also earned his Autodesk Maya Certified Professional Certification in 2015.

Eli Rabadon is a seasoned blockchain developer and has been working closely with the team for smart contracts and Dapp implementation. Luie Magbanua has an extensive background in PR agencies and client service for more than 10 years. Christian Angel handles web security as a penetration tester. Sam Khalil has recently joined the team, having had previous experience in game development

Detail Information

Team experiences

Traditional business

James Chua (CEO) — Co — Founder of Popsicle games (7 years)

Managing Director & Co — founder of Pixelkit inc. (8 years)

ICT Manager of INFARMCO (5 years)

Jayvee Fernandez (CMO) -

Head of Digital Assets of ID8 Inc (1yr 7mos)

Head of Business Development & Advertising of Manila Bulletin (7 years)

Erick Garayblas (COO) -

Founder of Kuyi Mobile (13 years)

Co — Founder of Popsicle Games (7 years)

Jed Cruz (CCO) — Creative Director & Co-founder of Pixelkit Inc (8 years)

Faculty at DLSU — College of St. Benilde (8 years)

Co — founder of Popsicle games (7 years)

Crypto space

Linkedin accounts:
James Chua (CEO) — https://www.linkedin.com/in/james-chua-40965851/
Jayvee Fernandez (CMO) — https://ph.linkedin.com/in/jayveefernandez

Erick Garayblas (COO) — https://www.linkedin.com/in/egarayblas/

Jed Cruz (CCO) — https://www.linkedin.com/in/jed-cruz-42389051/

2. INVESTORS

- Exnetwork Capital (Incubator)

- Sparkpoint Technologies Inc.

- AlphaCoin Fund

- AVG

- NFVenture

- CSP DAO

- Dreamboat Capital

- Spherium Finance

- Daoverse Capital

- Nour Capital

- Adroa Capital

- Pink Sale

- Ranker DAO

3. PARTNERSHIP

Project Partners

Playdex — Playdex is a Filipino-led and developed marketplace platform that allows its community members to rent NFTs for a variety of play-and-earn titles.
Metaverse Go — MetaverseGo is another Filipino-led platform that serves as a gateway into the metaverse. It allows its users easy and centralized access to Play-and-Earn Games, Guilds, NFTs, and Decentralized Applications.They are backed by one of the biggest telcos here in the Philippines, Globe Telecom.

Marketing Services Partners

DTC Group

Key Opinion Leaders

Master Kamote — 34K Followers (Facebook)

ExcelsorPH — 1.5k subs (Youtube)

NFT Ninja — 13.2k subs (Youtube)

Tropang NFT (KOL group) — 20k subs (Youtube)

DTC Group KOL network

ABOUT ANITO LEGENDS